northeastern university marketing and communications

Communication and Gender. Studies the relevant scientific, political, and ethical dimensions of each case; the generalizable theories, frameworks, and methods that scholars use to analyze them; and the implications for effective public communication, policymaker engagement, and personal decision making. Other marketing-related options available to students include a minor in marketing and both concentrations and minors in brand management and marketing analytics. Communication Criticism. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Marketing stimulates different electronic word-of-mouth content to drive online and offline performanceKoen Pauwels, Zeynep Aksehirli, Lackman, A.International Journal of Research in Marketing2016, Demonstrating the Value of MarketingHanssens, D. M., Koen PauwelsJournal of Marketing2016, The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution frameworkde Haan, E., Wiesel, T., Koen PauwelsInternational Journal of Research in Marketing2016, No Comment?! Opens New Window. Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. (4 Hours). (3 Hours). Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. College of Arts, Media and Design (CAMD) | Northeastern University Covers core concepts and theories in mobile communication, focusing on the impact that mobile hardware and software have on society, culture, and politics. Lead Faculty. Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. Our curriculum is organized around three types of experiences: core courses, concentration electives, and a final, hands-on project. Minimum of 3-5 years of professional experience in communications, marketing, or journalism. Advance Northeastern University's goal of giving 100% of students a global . Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Full-Time. Communication and Quality of Life. Junior/Senior Honors Project 1. Northeastern University | 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. Introduction to Marketing. Over the years, we've pushed the envelope to find new and improved ways to connect with consumers. Marketing Technology Management. Focuses on the consumer as the key element of marketing strategy and application. People. (3 Hours). Offers students an opportunity to learn to read, interpret, and critically evaluate research reports. sppua@northeastern.edu, School of Public Policy and Urban Affairs, College of Social Sciences and Humanities, Dukakis Center PowerPoint Template: Standard. Incorporates the latest research in marketing, psychology, and other behavioral sciences to help students develop evidence-based strategies for predicting and influencing consumer behavior. Offers students an opportunity to complete a semester-long, intensive research and writing capstone project related to the field of strategic communication. (4 Hours). Graduate Research Practicum in Marketing. (4 Hours). Marketing Research. Explores communicative and cultural practice from a wide variety of theoretical perspectives. #Black Twitter and Black Digital Culture. Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. (4 Hours). MKTG6222. (3 Hours). The Department of Chemical Engineering at Northeastern University is seeking a motivated and energetic person as the Marketing, Communications and Events Coordinator. MKTG6294. . Social Media Analytics. Ernest Rollins | Media Coordinator. Examines the impact of technology on the marketing of goods and services. . (4 Hours). e.aboelela@northeastern.edu. (4 Hours). MKTG6295. Analyzes the ways in which power and memory have been deployed and challenged through various rhetorical textsincluding memorials, mass media, performance, and art, among othersin a seminar format. Critiques historical and current examples of the intersection of sport and politics and applies relevant communication theory in written reviews of these events, how those events were covered by the media, and their societal impact domestically and globally. Boston, MA. Offers students an opportunity to study landmark cases and trials, critically test their reasoning, present talks on the fundamental principles of the rule of law, and deliver accusations and defenses in some of the landmark cases of the international criminal tribunals. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Data Storytelling, Visualization, and Communication. Marketing & Communications Resources - School of Public Policy and Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. (4 Hours). Integrates students experiences in cooperative education with classroom concepts and theories. Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. 12,000 s/f Marketing and Communications Department open work space on 5 th floor at Northeastern Crossing. Free Speech: Law and Practice. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, NUpath Writing Intensive, COMM4608. Discusses outing, media representations, queer identity development, and the HIV/AIDS epidemic. Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. Designed to assist students in developing advanced public speaking and presentational skills for professional and leadership positions. COMM4631. Northeastern University Digital Marketing Manager, Paid Media Job in Marketing Research. (4 Hours). Introduces the substantive and procedural aspects of marketing strategy and customer markets. COMM3311. Attribute(s): NUpath Interpreting Culture, COMM1225. Northeastern University - A University Like No Other Marketing and Society. (3 Hours). COMM2501. (4 Hours). COMM1255. Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience. Offers an in-depth look at the consumer decision process as a model to guide the planning and evaluation of marketing strategies. Exposes students to concepts, frameworks, and theories critical to developing branding and advertising strategy in the twenty-first century, including brand positioning, target audiences definition, creative advertising, integrated marketing communications, the influence of social media, and assessing marketing and media effectiveness. Offers students an opportunity to learn how platforms change the way firms and consumers transact; identify customer groups whose affiliation with the platform is most valuable; understand the dynamics and limitations of platform-based network effects; design competitive platform-based marketing strategies; and develop plans for turning products and services into sustainable customer-centric platforms. Emphasis is on practical development of skills and evaluation of talent and potential. Marketing Management. Independent Study. (4 Hours). Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). As a capstone course, the course also provides a transition for students from the role of receptive learners to independent researchers who can identify, answer, and defend research questions at the intersection of rhetorical theory and its neighbors (theories of argumentation, humor, style, politeness, courtship, and the like). Students conduct their own empirical research study as a final project, which entails research design, data collection, data analysis, and a written presentation. Marketing < Northeastern University Marketing Overview Concentration Requirements Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. Offers students an opportunity to work in teams to produce and direct television using remote video equipment. JOB SUMMARY: The Assistant Director of Communications provides guidance and support for internal and external communications, aligning the communications strategy with the university's vision. - Center for Design. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. Northeastern has a comprehensive benefits package for . Interdisciplinary Research in Marketing Science. Examines the communication strategies (including rhetorical messaging, public advocacy, grassroots organizing, fund-raising, and media outreach) of historical and contemporary social movement and activist organizations. Offers an opportunity to conduct introductory-level research or creative endeavors under faculty supervision. Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. Using real-world cases, scenarios, and data, offers students an opportunity to learn how customer relationships can be created and sustained. MS in Digital Media Studies - Boston | Northeastern University Designed to provide a unique opportunity to engage faculty, professional staff, and peer mentors in small group discussions. Office of the Dean. Digital Editing for TV. Through case study assessments and hands-on exercises, explores the process of marketing video techniques from designing, building, and executing marketing ideas to evaluating effectiveness and exploring online corporate identities. Communication theory is based on two premises: Our cultural assumptions inform and shape our ability to communicate; and communication is the process through which culture is created, modified, and challenged. Covers theoretical perspectives from communication and other social science disciplines, gender and sexuality studies, and cultural studies. Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. . MKTG4520. (4 Hours). Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? (1-4 Hours). Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. A marketing concentration will prepare you for a promising career in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management. (4 Hours). Northeastern University (NU or NEU) is a private research university with its main campus in Boston.Established in 1898, the university offers undergraduate and graduate programs on its main campus as well as satellite campuses in Charlotte, North Carolina; Seattle, Washington; San Jose, California; Oakland, California; Portland, Maine; and Toronto and Vancouver in Canada. (4 Hours). Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. Focuses on the Internet and the World Wide Web. Seeks to prepare students for careers that utilize consumer insights to inform managerial decisions. Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. Principles of Argumentation. (1 Hour). Opens New Window. (1-4 Hours). Topics include communication dynamics, systems thinking, dialogue, conflict management, leadership, power, and teams within different institutions, including government, higher education, and corporate America. Production Capstone. In addition to assuring the delivery of a top-notch learning experience for students, he teaches . Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Our renowned faculty examine the myriad ways in which marketing transforms and creates relationships among organizations, individuals and societies so that all benefit. The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. (4 Hours). Focuses on ethical principles, issues, and dilemmas in communication. Communication Studies (COMM) < Northeastern University Communication Studies | Communication Studies at Northeastern Exercises skills of project management, teamwork, and client relationship management. (4 Hours). Cigarette pack warnings, weather advisories, nutrition labels, and town hall meetings are among the many examples of risk communication in daily life. May be repeated without limit. Covers the preparation of advertising for print and broadcast media, including campaign planning, space and time buying, and scheduling. Attribute(s): NUpath Capstone Experience, COMM4625. (4 Hours). Focuses on the entire sales effort. Office of Communications & Marketing - Northeastern State University D'Amore-McKim's Mary Steffel on TedX: How I overcame decision paralysis Opens in Modal, Center for Health Policy & Healthcare Research, Northeastern joins forces with Suffolk Construction to build the future of data, Steffel named a Poets&Quants for Undergraduates top 50 professor, When it comes to social media, consumers trust each other, not big brands, Bart named a Poets&Quants for Undergraduates top 40 professor. First, they had to sign up for a presale list with Ticketmaster a week prior. Introduces voice-over acting techniques for TV commercials, radio, multimedia, and various styles of presentation for both audio and video projects. COMM2350. Corliss Thompson, Ph.D. serves as special assistant to the Dean for diversity, equity and inclusion, responsible for coordination across the college, with faculty and staff who are working to address DEI issues related to the student experience, curriculum, and the workplace culture for faculty and staff. our expertise Highlights An Award-winning Campaign. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. 2022-23 College of Professional Studies Undergraduate PDF, Bachelor of Science in Business Administration, BSBA, Bachelor of Science in International Business, BSIB, Accelerated Bachelor/Graduate Degree Programs, College of Social Sciences and Humanities, College of Professional Studies Undergraduate, and in most DAmore-McKim combined majors, 360 Huntington Ave., Boston, Massachusetts 02115, Quantitative Analysis of Consumer Data (if not taken as a required course), Enabling Technologies for Consumer Engagement, Marketing Research (if not taken as a required course), Undergraduate Research Practicum in Marketing, Managing Customer Engagement in a Service World. Undergraduate Research Practicum in Marketing. After having a top advertising program, we foresaw a shift in marketing communications and founded the IMC degree in the early 1990s. Attribute(s): NUpath Integration Experience, COMM6102. If you have any issues please let us know. Provides students with an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Succeeding in the Platform Economy. COMM2451. (4 Hours). (4 Hours). Covers all aspects of field production from the preproduction process of intensive research and development of story ideas to the technical aspects of filming, lighting, sound recording, digital editing, and graphics. Introduces the fundamental principles of communication law and ethics. Focuses on in-depth project in which a student conducts research or produces a product related to the students major field. Presents a theoretical and practical examination of the ways in which communication is gendered in a variety of contexts. Business-to-business (B2B) marketing involves selling products and services to organizations (e.g., for-profit firms, government agencies, and institutions) and focuses on deeply contextual relationship development to effectively attract, develop, and retain business customers. Staff Directory - Northeastern University Athletics Investigates how companies can create customer value through artificial intelligence. Recognized as leaders in the field of marketing, our distinguished faculty serve in a number of key editorial positions on academic journals, university presses and other scholarly outlets. Opens New Window. Attribution and Dynamics in Online AdvertisingKireyev, P., Koen Pauwels, Gupta, S.International Journal of Research in Marketing2016, Community Participation and Consumer to Consumer Helping: Does Participation in Third-Party Hosted Communities Reduce the Likelihood to Help?Thompson, S. A., Kim, M., Keith M. SmithJournal of Marketing Research2016, Passing the Buck: Delegating Choices to Others to Avoid Responsibility and BlameMary Steffel, Williams, E. F., Perrmann-Graham, J.Organizational Behavior and Human Decision Processes2016, Ethically Deployed Defaults: Transparency and Consumer Protection Via Disclosure and Preference ArticulationMary L. Steffel, Williams, E. F., Pogacar, R.Journal of Marketing Research2016, Big Data and consumer behavior: imminent opportunitiesHofacker, C. F., Malthouse, E. C., Fareena SultanJournal of Consumer Marketing2016, Social Media Marketing: Principles and Strategies (2nd ed. (4 Hours). COMM2304 and WMNS2304 are cross-listed. archives@northeastern.edu Send Feedback or Report a Problem Emphasizes using market information to choose and manage the companys relationships with customers and competitors in a complex, changing environment, as well as the practical concerns of implementing and evaluating marketing strategy. The concentration embraces an approach that is analytical, creative, and practice oriented. TTY 617.373.3768 This course incorporates materials from communication, psychology, anthropology, and sociology. We empower individuals to become socially responsible global citizens by creating and sustaining a culture of learning and discovery. 617.373.5445 [email protected] Thomas Michael. Explores the ongoing evolution of legal protections for personal data; maps how new digital technologies offer both the prospect of enhanced privacy protections and radical new forms of surveillance that infringe on privacy; traces how much of our contemporary economy thrives on the witting and unwitting exchange of personal data; and sketches changing popular attitudes toward privacy. Explores a variety of approaches to making special effects for film, video, and the World Wide Web. The dark side perspective acknowledges that while relationships are often a source of joy and satisfaction, they can also elicit feelings of uncertainty, frustration, and pain. The College Success Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes. Her prior work in diversity, equity and . Includes the use of microphones, headphones, and recording equipment while in our audio lab. Attribute(s): NUpath Formal/Quant Reasoning, COMM1131. Get to know some of the students, professors and alumni whose unique experiences have led them to Northeastern and beyond .